A proven successful strategy for growing your rent roll is to hold investor information nights. Below is a checklist for running an information night.
Check List
- Make your list of people you want to invite to the event. Include any acquaintances and friends who are interested in property investment.
- Set a date and create a Facebook event. Invite people manually from your Facebook friend list and boost the event to target people of the ideal demographic in your town. If you don’t know much about social media perhaps check our blog about the Top 10 Social Media tips for property managers.
- Enter the names of any important leads into a contact management system. There are a number of free options such as Trello and paid options such as Pipedrive.
- Send an email to them all and then follow that up with a call to them. The key to direct selling is getting an answer either a YES or a NO. Do not be happy with a maybe.
- Once you have locked the minimum number of attendees, then reach out to some speakers. I suggest a) one property developer, b) one real estate agent, c) one property manager (YOU). Between the three speakers, you should be able to put together a compelling presentation for attendees.
- Book a great venue. Co-sharing spaces such as 7Iwa are great.
- Invite some sponsors to cover costs and donate prizes for a gift hamper.
- When people arrive require them to sign in and register for the prize draw.
- Serve wine and snacks.
- Have a Twitter hashtag and get people to interact via Twitter.
- Live stream via Facebook and save video on your Facebook page.
- The next day, email everyone with a link to your website and follow up with a call.
