A proven successful strategy for growing your rent roll is to hold investor information nights. Below is a checklist for running an information night.
[ ] Make your list of people you want to invite to the event. Include any acquaintances and friends who are interested in property investment.
[ ] Set a date and create a Facebook event. Invite people manually from your Facebook friend list and boost the event to target people of the ideal demographic in your town. If you don’t know much about social media perhaps check our blog about the Top 10 Social Media tips for property managers.
[ ] Send an email to them all and then follow that up with a call them. The key to direct selling is getting an answer either a YES or a NO. Do not be happy with a maybe.
[ ] Once you have locked the minimum number of attendees, then reach out to some speakers. I suggest a) one property developer, b) one real estate agents, c) one property manager (YOU). Between the three speakers you should be able to put together a compelling presention for attendees.
[ ] Book a great venue. Co-sharing spaces such as 7Iwa are great.
[ ] Invite some sponsors to cover costs and donate prizes for a gift hamper.
[ ] When people arrive require them to sign in and register for the prize draw.
[ ] Serve wine and snacks.
[ ] Have a twitter hashtag and get people to interact via twitter.
[ ] Live stream via Facebook and save video on your Facebook page.
[ ] The next day email everyone with a link to your website and follow up with a call.
Hamish has over 17 years of experience within the property management industry and has experience throughout New Zealand and Australia as a manager, principal and consultant. He utilised all of this experience to form a property management business that he expanded between 2009 and 2016 into 7 locations around New Zealand.