Connect with your clients on social media
Connect with your clients on social media – not just your tenants but also your potential landlords, local businesses and tradespeople your office is using.
Outlook Social Connector
Emails connect you with your clients. Outlook Social Connector lets you know if they’re connected on some forms of social media.
When you have the email in your Send to section, you move your cursor over the top of the email address, a small pop up window will come up and you then click on the small upside-down arrow on the bottom right corner, this then opens up a customer card that shows you where they are connected on social media. See below example.
- In the window you will see “Edit”. Click on this section and you can then ask to be connected with them via the source.
- When connected on social media….the next time you get an email from that particular client, you’ll see the information below in your emails.
How can this help? It keeps you in your emails rather than on separate pages.
Email your comments or CALL them. It’s far more personal and it also keeps them updated on your events when you have posted some information out with your office. They are now receiving your LinkedIn updates in the emails….not relying on them actually being on LinkedIn at the time. They’ll see it at the bottom of your emails.
Connect with:
Accountants, financial advisers, mortgage brokers, sales agents, potential landlords, solicitors, developers, business owners, electricians, plumbers, handymen, painters, ANYONE who does work for you.
Remember Facebook isn’t just to be used for properties that are for rent or for sale……Yes you can use it as a tool to get a listing over the line “Mr Smith if you list with me today I’ll also market your property on our Facebook page, we currently have over xxx followers and we actively use this avenue for advice and tips worthy for you to even follow us if you’re on FB.”
10 Facebook tips
- Update news: PM team are attending some training today. Continual training is imperative for our clients, so we stay up to date with the most up to date systems & procedures with elite National and International trainers. Take a photo and tag people in the post, so you can then reach more people.
- Property for sale: Put a rental opinion on the property, or….”If you would like to know the rental return on this property, contact {Business Development Manager}. They can also give advice on the quality of tenant you may attract, and what tenants are looking for today.”
- Keep it fun: Christmas photo of the team, Easter with eggs
- Fundraisers: Attend them and share fundraiser pages. Take pictures, and run your own biggest morning teas, etc.
- ANZAC day….post a picture
- Which style of home do you prefer? You can have one picture with four houses on it and let people comment.
- Picture of two styles of kitchens, get people to vote and give a prize away.
- Your page should follow other pages……local café, REINZ, franchise page etc.
- New staff members: tag them in the post, take a photo of them with your branding/logo in the picture, and congratulate them.
- Did you know? Our office has? Tell them a point of difference that will intrigue people to want to know more. “Our PM department has processed 40 applications and leased four properties this week alone. A quality tenant is important to us and our clients.”
Facebook groups
Local area business groups.
If there are none in your area CREATE ONE. What town or region do you live in? As an example if you live in Hobbiton, you could create a Facebook page called “I Love Hobbiton” Get other local business involved with the page, have your office logo in the picture used, people may think you are the sponsor of the page, not the owner, be cheeky and make it fun.
Two examples of some groups on FB in NZ are:
“NZ Regional Groups” and “New Zealand Property Investors Community”.
Kick off 2020 with a
Financial Health Check of your rent roll
About the author
Hamish has over 17 years of experience within the property management industry and has experience throughout New Zealand and Australia as a manager, principal and consultant. He utilised all of this experience to form a property management business that he expanded between 2009 and 2016 into 7 locations around New Zealand.
