Social media is becoming a big part of the property management industry here in New Zealand.

There are several different social media that are typically in use: Facebook, Linkedin, blogging your own site, Twitter and then YouTube.

YouTube is fast becoming a big part of the property management business throughout both Australia and New Zealand. Feel free to have a browse online to see what some of your competitors are doing and in other cases aren’t doing.

If you are not already creating videos for your clients, then perhaps you could or should be

Outside the benefits of time-saving and shorter turn around with letting stock, you get to promote your business online along with assisting your SEO or internet rankings. You can subscribe to other property management agencies’ YouTube channels for ideas and also keep a tab on who’s doing what in your market place.

Two benefits of using YouTube videos:

– Creating marketing confidence for potential clients or indeed “impressing potential clients” with marketing points of difference in your market place.

– Assisting with your SEO or internet rankings.

“General rules” you need to be wary of when uploading videos online.

There is a privacy setting when you upload videos – if you do not want the general public to see something then ensure you are not uploading content for public use.

Good examples of what you should upload for public viewing include promotional videos, testimonials and properties “to let”.  Private uploads would include routine inspections and repair issues at a property or anything with personal or sensitive information.

Always be sure to maintain your site in a professional manner.